Defining Goals and Objectives

Defining Goals and Objectives

There is a reason why gyms and fitness centers see a huge uptick in memberships after the first of the year. Whether it’s wanting to lose those last few pounds, or a desire to live a more healthy lifestyle, “joining a gym” has become the quintessential New Year’s Resolution. The aspirations, however, don’t last very long. On average, most would-be fitness buffs back out of their commitment by March. Oops. And the reason is, failing in defining goals.

Resolutions, or goals, are powerful motivators–if you stick with them. Unfortunately, so many of us fail to set appropriate goals, or stick with them for such a short time, we never see the results. Books remain half-written, vacations never get planned, and new ideas die on the vine of mind, all because the process of defining goals gets short-circuited.

If you have ever felt the pain of a good goal gone bad, here is a three-step process you can follow to easily plan and accomplish virtually anything.

Pick SMART Goals

One of the most common reasons people or organizations fail at goals is because they aren’t SMART. SMART goals look like,

Specific: SMART goals have a specific end-game in mind. “Save the world,” and “cure cancer,” are all great goals, but they lack specificity. How do you want to save the world? “I want to reduce litter and pollution on the coastline by my house.” Awesome. What kind of cancer do you want to cure? “I want to help focus on children’s Leukemia at the Mayo Clinic in St. Paul, MN.” Now we’re talking. You need to have something to aim at. Being specific with your goals sharpens your sights and increases your chances at success.

Measurable: If your goal is to create buzz for an event, you’ll want to have a way to measure “buzz.” For instance, let’s say last year’s event drew 100 participants. A measurable goal would be, “We want to increase participation by 20 percent.” This, of course, gives you a number to measure your success with. Make it concrete. Quantify it. Make it measurable.

Attainable: Are you really going to lose 100 lbs. in 24 hours? Good grief, I hope not! Can you quadruple the size of your organization over night? Double your earnings with one tweet? The correct answer, barring an appearance on Oprah, is “no.” These goals are not attainable–they’re unrealistic and out of reach. Setting SMART goals means that you keep your head in the clouds and your feet on the ground. Setting too high of a goal (i.e., unattainable) is a recipe for disappointment.

Relevant: Does your goal matter? Is it relevant to you, your organization, or business? The Guinness Book of World Records is filled with people doing extraordinary things…that don’t matter. Longest competitive handshake? Most chainsaws juggled at once? Longest time standing still? Interesting, but ultimately unhelpful to just about everyone. Make sure your goals are helpful and relevant to you and those around you.

Time-bound: Last but not least, your goals need to have an end date on them. Something like, “We’re going to complete the parking lot refinishing project by September 30, 2013.” We know what you want to accomplish and by when. Parkinson’s Law states that a task will expand to the time allotted to it. Giving yourself a time frame eliminates procrastination and what I call “the weasel clause.” Put a time frame on your goals. Keep everyone accountable and informed.

How Do You Eat an Elephant?

Once you’ve got your SMART goals defined, it’s time to start taking action.

I should warn you, the Land of Action is where goals go to die. I know, it’s heartbreaking and sad, but it’s reality and sometimes you need to tie Old Yeller up to the tree and, well, you know, end it.

You’re going to be different, though. You’re going to move from goal creation to goal action. How? By eating the elephant, one bite at a time.

A friend of mine used to paint houses for a living. As you’d imagine, the task of covering 3,500 sq. ft. with latex paint, by yourself, was a bit daunting. But he did it each summer, sometimes knocking out a dozen houses in three months (for the record, that’s really fast).

You don’t eat an elephant in one bite (figuratively speaking, of course) and you don’t paint a house in one brush stroke. The key to his productivity was taking one section at a time. First the west side, then the east side, followed by the south and then the north. The system worked by keeping his stress levels down and productivity up.

You’re going to approach your goals the same way. You may have some lofty aspirations for yourself or your organization. Let’s say you want to run a marathon. Even those unfamiliar to the world of running know you don’t just go and run 26.2 miles without training. Even if you’ve never laced up jogging shoes before, running a marathon is possible if you start early enough and pace yourself.

Walk one block. Then walk a mile. Now jog a mile. Then another. Gradually add tenths of a mile as you get more comfortable. Before you know it, you’re crossing the finish line with enough miles for a 25-minute car ride in the bag.

Practically Achieving Your Goals

Practically speaking, you’re going to need some help along the way. Defining goals and keeping a rhythm to achieve them is one thing, grinding through the day-to-day is another.

Here are some tools that will help in your quest for goal domination:

Pomodoro App: You’d be amazed at what you can accomplish in 25 minutes. That’s the driving concept behind the Pomodoro technique: focus for 25 minutes, take a five minute breather, repeat until the task is complete. It’s so simple, but this helpful timer keeps you on track when your mind wants to wander. Use it in an individual or team setting.

Tracking and Defining Goals using Pomodoro App

NeuYear Wall Calendar: Something near and dear to my heart is this full-wall calendar, created by team at NeuYear. It shows you the whole year at once, making it easier to layout long-term goals, set future deadlines, and quickly get a flow for the year. Added bonus? This beautifully-designed calendar has bigger squares so you can write more.

Defining Goals using NeuYear Wall Calendar

Basecamp: Out of the hundreds of project management software platforms out there, Basecamp remains one of the best. It doesn’t have all the bells and whistles countless other platforms try and cram into their offering, but what it does have, it does well. Keep your entire team focused on the project-at-hand with message boards, file uploads, and document collaboration.

Defining Goals using Basecamp Project Management Software Tool

Conclusion

Like anything else in life, you get out of goal-planning what you put in. Give your goals the respect they deserve by making them SMART, actionable, and ensuring they make progress. How much different could your life be a year from now if you started on one of your goals today?